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A Strain Between Firm a (An American Company)and Firm B

Question 52

Multiple Choice

A strain between Firm A (an American company) and Firm B (a Saudi Arabian company) was created when Firm B asked the female executives of Firm A to wear headscarves during meetings.Which factor influencing alliance performance is this an example of?


A) Hubristic motivation
B) Strategic planning
C) Relational capacities
D) Nationality

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