Multiple Choice
MaltHanks Inc.,a leading American firm,starts its operations in China.It incurs a lot of additional costs in comparison to the local firms.These costs originate in limited local knowledge and local stakeholders' discriminatory attitudes.Which of the following best describes the problem faced by MaltHanks?
A) Foreign premium
B) Liability of foreignness
C) Liability of localization
D) International premium
Correct Answer:
Verified
Correct Answer:
Verified
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