Brand Names Such as "Coca Cola" or "Nike

Multiple Choice

Brand names such as "Coca Cola" or "Nike"

A) raise the cost of goods because they require advertising to make consumers aware of the brand name and, therefore, generally increase the price of products to consumers without producing any benefit to them.
B) generally convey little information about a product to consumers.
C) benefit consumers by assuring them of a known quality level when they buy a product that they have little previous first-hand knowledge about.
D) provide the most value to consumers for goods that are repeat-purchase items.