People Are More Likely to Purchase a Consumer Ratings Magazine

Multiple Choice

People are more likely to purchase a consumer ratings magazine that reviews new automobiles before buying a new car than they are to purchase a consumer ratings magazine that reviews pens and pencils before buying a new pen or pencil. Which of the following best explains this behavior?

A) Because the consumer ratings magazine must have a higher price for the issue reviewing pens and pencils.
B) Because the value of the information, in terms of avoiding a mistake on the purchase, is much higher for an automobile than for a pen or pencil, it is more worthwhile to gather this information.
C) Because people generally do not know which products are reviewed by these consumer magazines.
D) None of the above explain this behavior.