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    Business Marketing Management B2B Study Set 1
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    Exam 15: Marketing Performance Measurement
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    R&D, Manufacturing, Technical Service, and Other Business Functions Play Fundamental
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R&D, Manufacturing, Technical Service, and Other Business Functions Play Fundamental

Question 47

Question 47

True/False

R&D, manufacturing, technical service, and other business functions play fundamental roles in the development and implementation of business marketing strategy.

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