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    Business Marketing Management B2B Study Set 1
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    Exam 15: Marketing Performance Measurement
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    For Customers with a Transactional Focus, Business Marketers Should Discontinue
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For Customers with a Transactional Focus, Business Marketers Should Discontinue

Question 12

Question 12

True/False

For customers with a transactional focus, business marketers should discontinue the use of expensive customer databases and set revenue targets and profit goals.

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