Multiple Choice
A key account represents a customer who:
A) purchases an insignificant volume as a percentage of a seller's total sales.
B) buys for an organization with geographically concentrated units.
C) involves several organizational members in the purchasing process.
D) both purchases an insignificant volume as a percentage of a seller's total sales and buys for an organization with geographically concentrated units.
E) both buys for an organization with geographically concentrated units and involves several organizational members in the purchasing process.
Correct Answer:
Verified
Correct Answer:
Verified
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