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    Business Marketing Management B2B Study Set 1
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    Exam 8: Managing Innovation and New Industrial Product Development
  5. Question
    Product Championing Refers to the Process of Creating or Adopting
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Product Championing Refers to the Process of Creating or Adopting

Question 14

Question 14

True/False

Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.

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