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    Business Marketing Management B2B Study Set 1
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    Exam 8: Managing Innovation and New Industrial Product Development
  5. Question
    A _____ Represents a Product or Service That Is Not
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A _____ Represents a Product or Service That Is Not

Question 8

Question 8

Multiple Choice

A _____ represents a product or service that is not as good as currently available alternatives, but that is typically simpler and less expensive.


A) sustaining innovation
B) disruptive innovation
C) a breakthrough innovation
D) None of the answer choices.

Correct Answer:

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