Which of the Following Statements Concerning Business Market Segmentation Is(are)

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

A) In selecting a market segment, the business marketer is also choosing a competitive environment.
B) The cost of research increases if a microlevel of segmentation is required.
C) Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
D) Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.