Essay
You have just taken over as the new national sales manager for Smucker's. You have just been presented with a plan from your boss, the Vice-President of Sales, to add new institutional market segments for Smucker's products - cafeterias in schools and hospitals. After reading the report, you strongly believe that the new segments have been well-defined and are extremely viable. What steps can you take to ensure that this new segmentation strategy is successfully implemented?
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