To Be Identified as a Market Segment, Members of the Group

Multiple Choice

To be identified as a market segment, members of the group must

A) be similar in terms of their consumption behavior.
B) represent a large share of the entire market and have buying power.
C) have diverse needs and have potential for future growth.
D) have diverse needs and be willing and able to purchase the product.
E) have the potential for future growth and increased profit or ROI.