The Best Segmentation Approach for Business Firms Is the One

Multiple Choice

The best segmentation approach for business firms is the one that

A) makes it easiest to reach the segment.
B) maximizes the opportunity for future profit and ROI.
C) that differs from the most common approach within the industry.
D) creates awareness among potential buyers within a segment.
E) is simplest and least costly in assigning potential buyers to segments.