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  3. Study Set
    Marketing Study Set 15
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Which of the Following Is a Basis Used to Segment
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Which of the Following Is a Basis Used to Segment

Question 151

Question 151

Multiple Choice

Which of the following is a basis used to segment U.S. organizational markets?


A) behavioral
B) psychographic
C) income
D) prospects
E) education

Correct Answer:

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