After a Bankruptcy, SwissAir Was Able to Regroup and Wanted

Multiple Choice

After a bankruptcy, SwissAir was able to regroup and wanted to resume flying if it could regain at least 75 percent of its lost customers. It allocated $50,000 to determine the likelihood that its former customers would fly with the airline again and find methods requiring little or no money that could be used to increase that probability. This represents which step in the marketing research approach?

A) Define the problem.
B) Develop the research plan.
C) Collect relevant information.
D) Develop findings.
E) Take marketing actions.