Penningtons Superstore, Which Specializes in Plus-Size Fashions for Women, Wanted

Multiple Choice

Penningtons Superstore, which specializes in plus-size fashions for women, wanted to determine if it should add a line of plus-size junior wear. To compare the effectiveness of offering products for the teenage market in current stores versus opening separate teen-only stores, researchers plan to distribute questionnaires to current shoppers to solicit their opinions, set up focus groups with plus-size teens, and locate helpful secondary research. This is which step of the marketing research approach?

A) Define the problem.
B) Develop the research plan.
C) Collect relevant information.
D) Develop findings and recommendations.
E) Take marketing actions.