Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided

Multiple Choice

Figure 8-2
-Figure 8-2 above shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.) , which type of data is A?

A) questionnaire data
B) mined data
C) internal secondary data
D) external secondary data
E) observational data