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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The Facts and Figures Obtained by Asking People About Their
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The Facts and Figures Obtained by Asking People About Their

Question 267

Question 267

Multiple Choice

The facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors are


A) primary data.
B) secondary data.
C) statistical inference.
D) observational data.
E) questionnaire data.

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