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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    A ________ Is a Sample of Consumers or Stores from Which
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A ________ Is a Sample of Consumers or Stores from Which

Question 237

Question 237

Multiple Choice

A ________ is a sample of consumers or stores from which researchers take a series of measurements.


A) representative group
B) jury of executive opinion
C) panel
D) survey of experts
E) focus group

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