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When Procter & Gamble Acquired the Old Spice Brand, It

Question 82

Multiple Choice

When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The advertising message is the ________ in this marketing experiment.


A) dependent variable
B) extraneous variable
C) constraint
D) independent variable
E) error variable

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