When Conducting Marketing Experiments, the Independent Variable Often Involves Marketing

Multiple Choice

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

A) elements of the environmental forces that cannot be controlled.
B) changes in channels of distribution or pricing.
C) elements of the marketing mix that cannot be manipulated.
D) the primary experimental hypothesis.
E) changes in purchases such as dollar or unit sales of individuals or organizations.