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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    When Firms Originate, Produce, and Market Their Products and Services
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When Firms Originate, Produce, and Market Their Products and Services

Question 220

Question 220

Multiple Choice

When firms originate, produce, and market their products and services worldwide, it is referred to as


A) acculturation.
B) free trade.
C) international branding.
D) global competition.
E) transactional exchange.

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