Multiple Choice
KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the ________ of other societies.
A) demographics
B) symbols
C) sensitivities
D) customs
E) values
Correct Answer:

Verified
Correct Answer:
Verified
Q232: Assessing the political and regulatory climate for
Q233: A situation where products are bought in
Q234: Which form of entry into a global
Q235: Generally speaking, _ firm markets its existing
Q236: If your primary motive was to raise
Q238: Give at least one argument for and
Q239: Adding to the complexity of global distribution
Q240: A global brand refers to<br>A) two or
Q241: Channels of distribution in global marketing are
Q242: For the marketer, a thorough _ involves