Since Global Marketing Is Affected by Economic Considerations, a Scan

Multiple Choice

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

A) an analysis of cultural diversity within the country under consideration
B) regulatory constraints regarding contracts, mergers, and partnerships
C) recognition of a country's currency exchange rates
D) an assessment of language differences including dialect variation
E) political and ideological differences between the countries involved