A Small Canadian Winery Located in British Columbia Has Developed

Multiple Choice

A small Canadian winery located in British Columbia has developed a new table wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. Which type of exporting option would best suit this company?

A) direct exporting
B) licensing
C) indirect exporting
D) joint venture
E) cooperative partnership