Multiple Choice
GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?
A) product customization
B) product extension
C) product adaptation
D) product invention
E) product integration
Correct Answer:

Verified
Correct Answer:
Verified
Q46: All of the following are challenges faced
Q47: Which of the following issues raises concerns
Q48: KFC has created many offerings for its
Q49: A global market entry strategy that entails
Q50: Canada has two official languages, which are<br>A)
Q52: Explain the difference between joint venture and
Q53: Recently, the United States imposed a 35
Q54: The four largest importers of U.S. products
Q55: A firm's profit potential and control over
Q56: Gross domestic product is the<br>A) monetary value