Multiple Choice
Important characteristics in organizational buying include which of the following?
A) Many of the goods purchased are raw and semifinished.
B) A heavy emphasis is placed on maintaining standardization to keep costs down.
C) Coupons and contests are the most frequent forms of promotion.
D) A fixed, nonnegotiable price is the norm.
E) Personal relationships are preferred to online buying over the Internet.
Correct Answer:

Verified
Correct Answer:
Verified
Q117: In a buying center, _ affect the
Q118: In the construction industry, an independent trading
Q119: South Cape Ostrich Tanning (SCOT) is a
Q120: The sales department's identification of an improvement
Q121: Organizational buyers are divided into three markets,
Q123: Explain the differences between independent e-marketplaces and
Q124: Identify and describe the five roles an
Q125: Which of the following organizational buyers purchases
Q126: Within the buying center, influencers are people
Q127: An IT engineer specifies the type of