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Important Characteristics in Organizational Buying Include Which of the Following

Question 122

Multiple Choice

Important characteristics in organizational buying include which of the following?


A) Many of the goods purchased are raw and semifinished.
B) A heavy emphasis is placed on maintaining standardization to keep costs down.
C) Coupons and contests are the most frequent forms of promotion.
D) A fixed, nonnegotiable price is the norm.
E) Personal relationships are preferred to online buying over the Internet.

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