Organizational Buying Behavior Is Similar to Consumer Behavior in Some

Multiple Choice

Organizational buying behavior is similar to consumer behavior in some ways and different in others. Common to both is that they

A) use the same five stages in the buying decision process.
B) use formal vendor ratings when choosing among alternative brands.
C) are affected by derived demand.
D) have virtually unlimited options for suppliers.
E) rely on gatekeepers to control product information.