Multiple Choice
Which of the following possible characteristics of consumer buying is least likely to enter into an organizational buying decision?
A) comparison of product performance with expectations
B) purchase decisions based on the highest overall evaluation
C) alternatives evaluated on important criteria
D) information gathered from internal and external searches
E) problem recognition triggered by self-actualization motives
Correct Answer:

Verified
Correct Answer:
Verified
Q11: Which of the following types of firms
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Q13: A _ exists when a buyer and
Q14: When the General Services Administration (GSA), an
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Q17: Independent e-marketplaces act as a neutral third
Q18: Which of the following statements about e-marketplaces
Q19: Important buying process characteristics in organizational buying
Q20: Organizational buyers include manufacturers, wholesalers, retailers, service
Q21: Federal, state, and local agencies that buy