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  3. Study Set
    Marketing Study Set 15
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    Exam 6: Understanding Organizations As Customers
  5. Question
    At Which Stage of the Organizational Buying Decision Process Would
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At Which Stage of the Organizational Buying Decision Process Would

Question 2

Question 2

Multiple Choice

At which stage of the organizational buying decision process would purchasing assess the financial status of potential suppliers?


A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Correct Answer:

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