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    Marketing Study Set 15
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    Exam 6: Understanding Organizations As Customers
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    Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Encountered
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Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Encountered

Question 63

Question 63

Multiple Choice

  Figure 6-4 -Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column A is referred to as a A)  modified rebuy. B)  straight rebuy. C)  new buy. D)  standard reorder. E)  class buy. Figure 6-4
-Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column A is referred to as a


A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) class buy.

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