Multiple Choice
Figure 6-4
-Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column B is referred to as a
A) modified rebuy.
B) straight rebuy.
C) typical buy.
D) standard reorder.
E) new buy.
Correct Answer:

Verified
Correct Answer:
Verified
Q143: General Electric manufactures electric motors for its
Q144: A university's marketing department typically purchases backpacks
Q145: Starbucks purchases from coffee growers located in
Q146: Buy classes refer to the three types
Q147: The North American Industry Classification System (NAICS)
Q149: Small businesses benefit from independent _ like
Q150: Business-to-business buying over the Internet<br>A) is nearly
Q151: Researchers who have studied organizational buying identify
Q152: Important market characteristics in organizational buying behavior
Q153: The three types of organizational buy classes