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    Exam 5: Understanding Consumer Behavior
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    The Energizing Force That Stimulates Behavior to Satisfy a Need
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The Energizing Force That Stimulates Behavior to Satisfy a Need

Question 338

Question 338

Multiple Choice

The energizing force that stimulates behavior to satisfy a need is referred to as


A) a personality.
B) an antecedent state.
C) a motivation.
D) cognitive dissonance.
E) perception.

Correct Answer:

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