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  3. Study Set
    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
  5. Question
    If a Consumer Tries a New Coffee Drink at Starbucks
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If a Consumer Tries a New Coffee Drink at Starbucks

Question 2

Question 2

Multiple Choice

If a consumer tries a new coffee drink at Starbucks and hates it, which variable of behavioral learning has been ineffective?


A) reinforcement
B) achievement
C) drive
D) cue
E) response

Correct Answer:

verifed

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