Marketers Use Three Approaches to Try to Change Consumer Attitudes

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is

A) reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
B) actively educating consumers about the product's competitive advantages.
C) refocusing a consumer's attention from one attribute to another.
D) changing the perceived importance of attributes.
E) denigrating the attributes of competitors' products.