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Toyota Was the First Auto Manufacturer to Introduce a Self-Parking

Question 317

Multiple Choice

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option on the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by


A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing the perceived risk of the product.
E) providing stimulus generalization to prospective buyers.

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