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    Exam 5: Understanding Consumer Behavior
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    In the VALS Framework, Two Segments Are Not Confined to a Single
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In the VALS Framework, Two Segments Are Not Confined to a Single

Question 254

Question 254

Multiple Choice

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of


A) ideals.
B) rewards.
C) self-expression.
D) achievement.
E) resources.

Correct Answer:

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