Febreze Is an Odor-Controlling Spray That Is Manufactured by Procter

Multiple Choice

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

A) negative word of mouth.
B) a lack of back translation.
C) propaganda.
D) consumer ethnocentrism.
E) poor opinion leadership.