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    Exam 5: Understanding Consumer Behavior
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    BzzAgent Is a Firm That Specializes in a Marketing Strategy
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BzzAgent Is a Firm That Specializes in a Marketing Strategy

Question 218

Question 218

Multiple Choice

BzzAgent is a firm that specializes in a marketing strategy known as


A) corporate espionage.
B) teaser advertising.
C) spin.
D) buzz.
E) viral marketing.

Correct Answer:

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