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    Exam 5: Understanding Consumer Behavior
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    A Net Promoter Score Is Determined by Subtracting the Percentage
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A Net Promoter Score Is Determined by Subtracting the Percentage

Question 128

Question 128

Multiple Choice

A Net Promoter Score is determined by subtracting the percentage of ________ from the percentage of promoters among your current customers.


A) complainers
B) passives
C) repurchasers
D) detractors
E) recommenders

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