Research Shows That Consumer Socialization with Respect to Brand Preferences

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begins at

A) the age of 2.
B) the age of 5 when their cognitive skills have developed to understand the concept of money.
C) the age of 13 when they become teenagers, and when they can understand the responsibility involved in saving money to be able to consume products and services.
D) the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E) at any time, though most people change their brand preferences many times during their lifetimes.