An Employee of Coca-Cola Attempted to Share Its Marketing Plan

Multiple Choice

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

A) Buy the marketing plan if assured there would be no legal or ethical repercussions.
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
D) Immediately report the offer to the Better Business Bureau.
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.