Even Though His Business Is Very Small, the Owner of a Local

Multiple Choice

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every quarter there is a company cookout. After the meal, the employee (from owner to members of the cleaning staff) who had the best idea for improving the restaurant is awarded a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This exemplifies which key AMA ethical value?

A) honesty
B) responsibility
C) fairness
D) respect
E) openness