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Marketspace Refers to

Question 13

Multiple Choice

Marketspace refers to


A) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
B) websites that allow people to congregate online and exchange views on topics of common interest.
C) Internet search engines used for the purpose of data mining.
D) an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings.
E) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

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