Multiple Choice
To enhance its innovation and product-development capabilities, firms use two different kinds of metrics, output and input. Which of these is an output metric?
A) number of ideas or concepts in the pipeline
B) R&D spending as a percentage of sales
C) return on assets (ROA) for existing products or services
D) revenue growth due to new products
E) number of R&D projects
Correct Answer:
Verified
Correct Answer:
Verified
Q16: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 22-3 -In
Q17: Ideally, in effective marketing planning, goals should
Q18: Organizational groupings in which a unit is
Q19: The application of modern measurement technologies to
Q20: Reflecting on the research study of over
Q22: The essence of marketing evaluation is comparing
Q23: All of these are ways a marketing
Q24: The information needed for the marketing program,
Q25: Share points are<br>A) the ratio of sales
Q26: _ consider what products and services to