Which of the Following Statements Regarding Marketing Failures Is Most

Multiple Choice

Which of the following statements regarding marketing failures is most accurate?

A) Marketing failures are due to a lack of a program champion who is willing to make decisions and act on them.
B) Marketing failures are due to a lack of financial support.
C) Marketing failures are due to a lack of originality.
D) Marketing failures are due to poorly communicated plans.
E) Marketing failures are due to a poor plan and strategy, poor implementation, or both.