Marketing ROI (Return on Investment) Refers to

Multiple Choice

Marketing ROI (return on investment) refers to

A) the use of marketing dollars to lower production costs.
B) the application of modern measurement technologies to understand, quantify, and optimize marketing spending.
C) the use of research and development (R&D) to uncover features that will improve marketing returns (revenues) .
D) the allocation of funds based on a percentage of the total marketing budget determined by assessing the anticipated revenue return for a given marketing action.
E) the allocation of funds based upon the minimum expenditure possible to create the maximum results in terms of total sales.