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Seminar Selling Is a Method of Personal Selling in Which

Question 225

Multiple Choice

Seminar selling is a method of personal selling in which


A) the company provides a free audit of the buyers' purchase behaviors to identify any weaknesses and then provides formal training on more effective buying behaviors.
B) a group of the organization's R&D personnel conducts a product demonstration and training seminar for all major customers.
C) salespeople and other company resource people meet with buyers to discuss problems and opportunities.
D) a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments.
E) a company selling services tries to overcome the problems associated with the intangibility of service.

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