Brand Managers Use Both Traditional and Social Media to Promote

Multiple Choice

Brand managers use both traditional and social media to promote and advertise their products. Traditional media ________ while social media

A) appeal to a younger audience; appeal to a middle-aged audience.
B) are cheaper; are more creative.
C) are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete.
D) are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them.
E) take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual.