Which of the Following Statements About the Role of Social

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

A) The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
B) Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
C) Pepsi created a series of tweets describing Taylor Swift's attempts to meet a new love interest.
D) The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
E) "Friend Finder" was an expensive failure for Pepsi, failing to connect with consumers.